Joy-fueled business growth and heart-centered leadership for founders and solopreneurs of established service businesses.
I’m a conscious business strategist and transformational leadership coach for founders and solopreneurs ready for their next stage of growth.
Together, we design your business so that it aligns with your purpose, values, and desired lifestyle while also meeting your broader strategic and financial goals.
With all your heart and a healthy dose of hard work, you’ve built your business into something that’s a true expression of your greater purpose.
Maybe your work helps your clients live healthier, more fulfilling, creative lives.
Or maybe it helps organizations create a healthier, more creative world.
Or both!
Yet lately, what used to feel right and work well has fallen out of sync.
In my world, that’s a sign you’ve arrived at a threshold.
It may be time to enter your next era.
And that means honoring what got you to this point and stepping into the next evolution of your leadership and your business.
Hello, I’m Jeni.
I work with values-led founders and solopreneurs who are ready to take their businesses into a new era without sacrificing their time, freedom, energy, or revenue.
I artfully blend small business strategy, organizational design, and conscious leadership to help my clients evolve their businesses without using the outdated, values miss-aligned, and depleting methods of extractive capitalism.
And, I’m all for helping my clients make great money through businesses that feel great to run.
I bring a systems-thinking, feminist, trauma-aware lens, partnering with you as a right of passage guide, conscious business strategist, and leadership coach to design your business so that it feels like home.
Services
Currently, there are three ways we can work together inside the Joycrafting Studio™.
Current Business Diagnostic & Define The Next Era
Virtual Retreat
Best For: You’re at a specific crossroads and want a clear decision + go-forward plan you can act on immediately.
Outcome: You’ll leave with clarity on what matters most right now, grounded next steps, and a simple go forward plan.
This virtual retreat acts as a portal and rite of passage into your next era.
What’s included:
Pre-retreat Self-assessment
Retreat (zoom, 2 hours)
Next Era Business Diagnostic
High-level Implementation Plan
Retreat recordings (audio and video) and transcript
Sample Retreat Agenda:
Envision your next era: what you want, who you become, how you joyfully realize it
Diagnose what’s misaligned, which could be in how you’re running the business (operations and systems), how you’re delivering your services and working with clients, etc.
Decide how to bridge the gap between your vision and your current reality and commit to completing your current stage
Identify up to 3 areas you’ll tend in the coming year to make your next era business a reality
Craft the joy-fueled, high level plan to guide your progress
Investment: $697
1 Season of Business Evolution inside the Joycrafting Studio™
Virtual Retreat Plus 3 Months
Best For: When you want a partner to help you get momentum to implement what you created in the Next Era Virtual Retreat.
Season outcome: A season to get momentum and make real change where your next era becomes real, not just a plan gathering dust.
After the retreat, we’ll partner for one season (3 months), you’ll get ongoing advising, accountability, and partnership so that your momentum builds and you’re set up to achieve your goals with more ease.
I’ll be by your side every step, as your personal leadership coach and business growth advisor.
What’s included:
The Virtual Retreat You get everything outlined in the virtual retreat.
Plus you also get…
Monthly CEO Virtual Retreat You get 3 60 minute meetings on zoom to stay on your plan. I partner with you on issues that arise during the month and help you with specific projects.
Asynchronous Advising & Accountability (Voxer) You check in when you need between your monthly retreat (not deep coaching) via Voxer voice note or text. Mon–Fri, 9am–5pm Central (excluding holidays/vacations). I reply typically within 2 business days.
Investment: $2182
Or $697 plus 3 payments of $495 per month
4 Seasons Full Business Evolution inside the Joycrafting Studio™
Virtual Retreat Plus 12 Months
Best For: When you want ongoing partnership through multiple cycles of refinement so your business evolves with depth, sustainability, and lasting structural change.
Year outcome: Transform how you feel in your business, and how you run it so the revenue, capacity, and structures evolve together in a way that’s sustainable, values-led, and deeply supportive of your life.
After the retreat, we’ll partner for four seasons (12 months) inside this business growth studio.
You’ll get deep partnership, ongoing advising, accountability, and partnership so that your momentum builds and you’re set up to achieve your goals with more ease.
I’ll be by your side every step, as your personal leadership coach and business growth advisor.
What’s included:
The Virtual Retreat You get everything outlined in the virtual retreat.
Plus you also get…
Monthly CEO Virtual Retreat You get 3 60 minute meetings on zoom to stay on your plan. I partner with you on issues that arise during the month and help you with specific projects.
Quarterly Retreats So that you adapt to changing conditions as they emerge yet stay on track with your bigger vision and goals, you also get quarterly retreats across 4 90 minute meetings on zoom to review and adjust your big picture plan, one every quarter.
Asynchronous Advising & Accountability (Voxer) You check in when you need between your monthly retreat (not deep coaching) via Voxer voice note or text. Mon–Fri, 9am–5pm Central (excluding holidays/vacations). I reply typically within 2 business days.
Investment: $6637
Or $697 plus 12 payments of $495 per month
Application is a secure google form.
Here’s a bit more about what shapes the way I partner with clients.
Leadership Coach for Values-driven Founders & Solopreneurs
For the past 6 years, I’ve partnered with culture-shifting founders and solopreneurs across the healing arts, personal development, and creative businesses—each one at the edge of profound personal and professional evolution.
Together, we release overwork, over-giving, and under-earning; design businesses for joy; and build structures that support real freedom and flexibility, so they’re set up to feel great, deliver industry-reshaping work, enjoy life, and earn more than ever before.
Business Strategist & Culture Development Consultant
In my previous career (14 years), I partnered with executives, leadership teams, and stakeholder groups to build organizational brand and culture alignment programs for values-driven organizations—from early-stage startups to billion-dollar multinationals.
I helped clients set bold visions and meet change with courage, creativity, and clarity, all without abandoning mission.
I acted as a change agent and consultant, designing and facilitating workshops, planning and conducting qualitative research, and crafting insightful deliverables such as brand positioning and architecture, storytelling, messaging, and culture change platforms, and marketing strategies that advanced ethical business practices.
My work included facilitation, qualitative research, and strategy deliverables (positioning, messaging, culture platforms, and ethical marketing) that supported values-aligned growth across education, social impact, health & wellness, natural foods, and technology.
Formal Education & Praxis
I absolutely love the structure and community of formal education.
My degrees and trainings reflect a deep focus on personal and cultural transformation, creativity, mindfulness, and the role of nervous-system safety in lasting change.
Here’s a select list I draw on most:
BAFA in Sculpture
I focused on creating interactive works situated in natural environments that challenged cultural norms at the intersection of extractive capitalism and objectification of the female body.
MBA in Sustainable Management & Sustainable Systems Design
In this real-world project oriented program, my work centered on organizational culture and culture change, values-centered leadership, and business design for social sustainability and ecological health and wellbeing.
PhD in Transformative Studies
I developed a strengths based change method for individual and small group transformation and values-led leadership.
Barrett Values Centre Certified
Trained in diagnosing and creating change initiatives for organizational and leadership challenges in values-led businesses.
Trauma of Money Method Certified
I’m trained to approach money healing with a somatic, trauma-aware lens.
Feminist Somatic Healing Immersion
In an intensive mastermind over 12 months, I learned how to identify and heal ancestral, collective, and personal traumas of living in patriarchal culture.
Mindful Self Compassion Training
In this evidence-backed program created by Dr Kristin Neff and Dr Christopher Germer, I learned the healing power of mindful self compassion. Since then, I’ve blended the principles of this method with somatic practices to deepen well-being and resilience, and ultimately improve quality of life.